While launching a new site for family – and working at getting indexed – I’ve had chance to notice how quickly the Web 2.0 landscape has changed just in the past few months.

The strategy I’m employing for this quiet little launch is my transposting strategy – altered somewhat for the new domain. For the record, transposting didn’t allow me to completely ignore sites and not lose ground while I was away, but it did help me to maximize the little effort I could afford during that time.

If I’d known I’d be away so long I might have paid someone to manage things for me…

Since I’ll be writing a new report about this (as long as the tracking results measure up), and since I’ve been out of the loop and away, I’ve spent the last two weeks surfing around and finding out what I’ve missed.

Argh.

First stop was a promised-to-be-excellent free report that was touted as “I give it to my virtual assistants who do my marketing for me…” – released only a few months ago.

I didn’t check them all, but 7 of the hot Web 2.0 resources listed are no longer accepting new user registrations, altogether dead, or choking on the submission process. One hadn’t been updated since 2004 (gibeo), another not since 2006 (gravee). Not sure how they got on the ‘new’ list, or why the virtual assistants don’t say anything, but somehow the report was passed out to the world to use anyway. (Wasting time is my biggest pet peeve.)

But that’s the state of our world wide landscape.

The others not working correctly – in the last 24 hours at least – are sitetagger, scuttle, smarking, feedmarker, feedmelinks (going invite only), tailrank and unalog. Not sure how many of those were on the list, but listing them here so they show up as defunct in my own search results.

Is there a moral to this story Laura?

Why yes there is…

We need to start paying attention and really think our strategies through.

We need to learn to think for ourselves and not get caught in someone’s hype bubble.

We need to understand that ‘free’ sometimes costs more in the long run – because it wastes our time.

We need to not invest hours and days creating profiles and links and bookmarking hundreds of web 2.0 properties in the hopes that it will bring us traffic. Because some of those sites will crash or go out of business. Because choosing the right sites, with the right audience and the right features is really all that matters.

How’s My Little Site Launch?

I won’t give you the url, because it might taint my tracking results (or at least make my life more difficult separating real results from gawkers). I promise you the site isn’t worthy of a look anyway right now. (It’s ugly!)

The site was registered February 6th. It must have taken me 23 hits to install and mess around with the template and add 5 articles, as you’ll see below.

Yesterday, February 8th, I started playing with Web 2.0 traffic sources.

New Site With Hits in Days

New Site Unique Hits

  • I did not pay for traffic and I did not link to this site from any of my existing sites. This little baby is flying solo with a little Web 2.0 shove. (No list, no monetization on the site so you KNOW I’m not going to waste one of my clicks on it!)
  • No plugins nor alterations to the theme (yet). Just a naked and ugly little site with nothing more than some re-purposed private label content that I’m sure has been kicked around the net hundreds of times in the past year.
  • No one in my family knows about this site, including the person whose business I started this for!

But here’s something that’s very cool…

Registered February 6th around 9pm EST, already in google’s index by this morning, February 9th. I wish I’d thought to check earlier. The time says “20h ago”. I don’t know how to show you that, and include the date, without disclosing the url…so here’s a useless picture.

Indexed in google and sending traffic…

I’m pretty impressed.

Not with myself because I’ve had my head in an intranet these past few months and left my own training and marketing to whither on auto-pilot.

But with Web 2.0, still serving up great results, fast indexing, and a way for those with strategy on their minds to burst forth in their own market.