UPDATE – Although this post started as a quick look at the drop in social bookmarking, it has moved into more of a discussion on the validity of Alexa, and thinking about your target market (do they bookmark? do they blog?), plus a quick intro to Seth Godin (as if, for a moment, any intro to Seth was ever required!). Skim over the stats, and head into the comments to see what I mean, and please, leave your own mark if you have questions.

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Doing a bit of research updates today to include in 2007’s Stampede Secret and I started noticing some (potentially) distressing trends to those of us who thought bookmarking was going to solve all our traffic problems…

As I surfed through over 100 social bookmarking sites and compared them to Alexa’s traffic ranking stats, I found that the majority of them had noticed a 10-40% decrease as compared to 3 months ago.

I’m not about to stake claims, make any predictions, or write a doom and gloom message for website traffic seekers hoping to use tag and bookmark practices to huge success – at least not in this post.

I do suggest however, performing some of your own research, before you jump on the social bookmarking bandwagon…

The table below has a mix of bookmarking sites, with a few of their current Alexa positions (any # with an * beside it has not decreased. In fact, those sites have seen an increase of anywhere from 2-30%).

Odd to see del.icio.us down 44 (page views and users), digg down 6, and fark down 322 to name a few. See the list and some of the numbers, I didn’t post them all publicly…

icon Alexa
Traffic
Rank
Secret
Code

(coming)

30daytags

273,573
AllMyFavorites 357,292

Ambedo

578,821
aWorldofHelp

BackFlip

26,599
BeanRocket 1,520,213
Bibsonomy 5,380,647
BlauerBote
Bloglot 563,519*

Blabb.com

Blinkbits

15,487

Blinklist

3556

Blog Top Sites, 7,230*

Bloghop

Blogmarks, , 6,114

BlogMemes, , 117,964

BlogPulse, 20,640

Blogs of the Day, 1,488,866

Blogsearch.com

Bloogz

Blue.us

BlueDot

AdaptiveBlue, 67,576

Blummy

Bmaccess

BookKit

Bookmarket.it

Browsr

Buddymarks,

ButterFly

Buzznet,

Chaamp

CiteUlike, , 47,520

ClipClip

Clipmarks

Cloudalicious

cluebacca

Co.mments, , 65,540

CodeCubed

Common Times

Complore, , 181,785*

Connectedy

Connotea, , 41,517

Daypop

de.lirio.us, , 54,311*

del.icio.us,

digg, , 81

Diigo, 23023

DinnerBuzz

Dogear

Dohat

eSnips

FaceBook

FanPop

fantacular

Fark, , 1,281

FatRedFish

FeedButler

FeedMarker,

FeedMeLinks
Feedster,

Filangy
Findory,

Flickr,

Flock

Frassle

Fungow

Furl,

Favoor

FlipSkipper

Gada

Gada.be

Gibeo.net

Give a Link,

Goesby

GoKoDo

GoobToob

Google Notebook

goowy

Gravee,

GUIcookies

GoogleNotebook

Hanzo

Hyperlinkomatic

i89

Ice Rocket,

Icio

igooi,

iKeepBookmarks

IndiaGram

Indiahappening.com

IndiaMarks

Indiza

InspiredRepublic

Jeteye

Jots

Kaboodle

KB Cafe Tag Search

kinja,

KopiKol

Kuro5hin

Leze

LibraryThing

LifeSlot

Lilisto,

Linkagogo,

LinkArena

Linkatopia.com
LinkBlog

linkfilter.net

LinkLog

Linkroll,

Listible

ListMixer

LiveMarks

looklater,

Lookmarks

LookThisUp

Loom

LQ Bookmarks

Magnolia,

maple,

Markboo

Memeorandum

Meme-Stream

MesFavs,

MyHQ

MyLinkVault

MyProgs

Mystickies

MyVmarks

Netscape,

netvouz,

NetworkMenus

NewHots

NewNooze

Newsvine,

Newzingo

Nextaris

NowPublic,

Oishii

OnlineFavorites

OnlyWire,

OpenBM

Oyax

Philoi

Pixat

PopUrls

PopDex

Portachi

Quimble

Raw Sugar,

Reader2

RecommendIt

reddit,

Riffs

RocketNews,

Rojo,

Rollyo

Scoopt,

Scuttle

SearchFox

Segnalo,

Shadows,

ShoutWire

Simpy,

Sitetagger

Slashdot,

Smarking,

SocialBookmarking

Sphere,

Spurl,

Squidoo,

StumbleUpon,

Sync2IT,

Taggle

Tagground

TagHop

Tagsy

TagTooga,

Tailrank,

TallStreet

Target Your News

Technorati,

TextNotes

TheThingsIWant

thumblicio.us

ThreadWatch

Ticklr

ToRead

Tutorialism

Twitter

Unalog,

URLex

Wazima

WebFeeds

Webride,

WikLink

Wink,

wists,

Yahoo! My Web 2.0

Yoono

wURLdBook

Yummy.printfu

zurpy,