This strategy was written in October of 2004 for website owners that didn’t have, nor did they want, a blog. These website owners were more interested in spending 20 minutes to create and promote a standalone RSS Feed for their html or asp websites. All, that stayed in contact with me, saw phenomenal success (even with brand new websites) with this strategy…

  1. Determine your targeted keywords.
  2. Write your RSS Feed’s content.
  3. Download and use the trial feed creation software.
  4. Add the ‘secret’ code I gave you to your home page’s html.
  5. Submit your feed to the directories.

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Example RSS Strategy:

In this Strategy/Game Plan the client owns and operates a feature-rich hosting company.

What you’ll read below are snippets of our late 2004 conversation with this Stampede Secret customer.

If you’re stuck for content, if you’re uncertain about which step to take next, listen in as we go through the fast track strategy for planning and implementing an RSS feed.

Step 1: Determine Your Uniqueness…

You can use RSS feeds for anything…mostly what you’d want to use it for is getting people to your site where you can sell them one of your packages.

I’m looking at your site and I see that there are a few things that ‘set you apart’ from most other web hosting companies. (1) You give a free domain with purchase, and (2) You are personally accessible for support.

I also see (by looking at your order page) that included in the packages are free and easy forums, chat rooms and guest-books with their account. I’d say your service is feature packed!

Step 2: Keyword Research…*

First, we’ll pinpoint some keywords…

With a little keyword research we notice that:

3.3. million searches are done every 60 days for web hosting
190,000 for web hosting provider
82,000 discount web hosting
65,000 cheap web hosting
57,000 computing web hosting
24,000 business web hosting
17,000 affordable web hosting
15,000 web hosting company
15,000 web hosting frontpage
12,000 internet web site hosting
…and on…

Now, why did we do that generic level of keyword research? Because (a) we want to know what our market at large is looking for as well as (b) to check out the competition!

*If you’re serious about your online business you NEED to know how to perform keyword research! Get a comprehensive course on keywords and website traffic.

Step 3: Check Out The Competition…

Let’s see what other companies like yours are doing with their feeds…

Head over to www.yahoo.com and next to the Yahoo Search input box we’re going to click on the Advanced text link (just to the right of the box – shown as purple in the example below).

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On the page that results, scroll 1/2 way down and you’ll see:

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Choose RSS/XML (.xml) from the drop down list.

Then, back to the top of the page, we’ll enter “web hosting provider” (without the quotes) into the ‘Show Results With: all of these words’ input box.

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Here are the results:

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37,500 XML results for that keyword phrase!

I’d hazard a guess that last year at this time there were less than 1/2 that amount – which is why it is imperative that you get your feed for your site set up now.

Just for interest, head back over to www.yahoo.com.

In the regular search box (not Advanced), type “web hosting provider” (without the quotes).

Here’s the results:

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15.6 million PAGE results for the search term “web hosting provider”!

Now we see how sometimes it is just so much easier to drive traffic to our websites using RSS Feeds than using traditional search engine optimization! It’s much easier to get attention in a list of 37,000 than it is in a list of 16 million!

But there’s still work to be done, because getting attention in a list of 37,000 is still not easy enough odds for your first feed, which is why you might consider digging a little deeper into the keywords and current competition…at least to start.

Your task and your goal…

Do the RSS/XML search a few times using different keywords. You’ll probably spend an hour or so at it – but this is time well invested!

Here’s the desired outcome…

To find a popular keyword phrase that people use at the traditional search engines that relate to your business…but without much competition in the feed directories.

With a little diligence you can easily get your site’s feed to the top of the results of under 3,000 listings. And believe me, that’s a great place to be!

Step 4: Further Define Your RSS Traffic Strategy and Implement!

We didn’t spend much time at this research (we leave that task to website owners) so what you will read below may not be the best keyword strategy for a web hosting provider, but it serves as a good example.

This is what you’ll do, take your original list of good keywords from Step 2 (above) and feed them into yahoo (Step 3) until you have found a keyword that isn’t well served.

Back to the example:

Remember that one of the unique features this customer offers is FrontPage integration.

And a regularly searched term at the traditional search engines is:

“web hosting frontpage” (15,000)

Currently on yahoo, 5.9 million web pages show up as results for this keyword.

But on yahoo’s xml listings, only 1,500 feeds result for that keyword.

And, in the #1 spot, the word ‘frontpage’ doesn’t even exist in the title!

So, this may very well be the best-bet strategy (no guarantees, just that this strategy appears to be a prime opportunity) for your first attempt at capitalizing on free traffic with RSS Feeds.

Next Steps for the Over-Delivering Web Host Provider:

  1. Create an RSS Feed about your web hosting service.
  2. Use the term ‘web hosting’ as well as ‘frontpage’ in the title.
  3. Use these same terms 5-6 times in the overall content of your feed.
    (You do not have to run these words together throughout, just make sure they’re in the content).
  4. Submit your feed to the feed directories as outlined in The Stampede Secret.
  5. An hour or so after you submit your feed for the first time to yahoo.com, add another item to the feed.
  6. Add the RSS Discovery tag to your home page as described in the member’s area..
  7. For the first few days try to add one new item per day to your feed.

This is so easy…Discover your market’s keywords, assess the results, create a feed that meets the criteria, and get them to click through to your site! Once they’re on your web page you can introduce your services and sell them with your uniqueness.

A few bonus considerations to getting traffic with RSS Feeds

If you’re stumped for content ideas to place into your RSS Feed, try:

  1. Link up to existing pages on your site (even if they’ve been there for months!)
  2. Add the occasional off-site affiliate link into the mix.
  3. Link to off-site related content or news stories.
  4. Link to a page of testimonials from your clients.
  5. Provide useful free downloads on your site and add the link to your feed.
  6. Anything that you link to from your website, you can use within your feed. Just try not to take your feed subscribers off-site too often.