It was early 2004 when I first started learning and getting excited about using RSS Feeds to drive traffic to websites.

But the excitement did little good in my circle of friends and contacts because each one was a self-confessed non-geek! They didn’t want to hear about code and snippets, items and XML no matter what it might mean for their online business.

They didn’t want to talk about it, that is, until they saw the results and Alexa stats from one of my old websites that I hadn’t done anything to for a full year!

I’ll show you those results and the stats if you like. At the time I didn’t even know what I was doing with RSS Feeds or how to turn them into real powerhouses, but I still had a 629% increase in readership within a month of employing just one feed on my tired site.

That’s not a typo! The proof is here – RSS Feeds increase Traffic – on one of Stampede Secret’s old ‘member’s only’ pages.

Let’s get back to the original story…

No one else may have wanted to talk about this new geek way of getting website traffic, but one man listened. And he helped me bring the news to the online marketing community with the release of The Stampede Secret.

That man was Dr. Joe Vitale. You can see the true story of how we first connected in the original sales letter.

As I taught Joe about RSS, I realized the struggle I’d have on my hands to teach the masses of marketers I hoped to reach. But Joe helped me with that as well. We edited the first draft of the manual so that more marketers would understand and obtain similar results from feeds that I had.

This was Joe’s first response on his RSS discovery:

“I tried to sign up for RSS at your site but was taken to a page with a lot of code. Nothing happened. So I’m confused.” -Joe Vitale

In mid-2004 we decided to compile a small email course. A primer of sorts on RSS. That’s what you’re about to read in the rest of this post.

Let’s get right to it shall we? There’s really no time to waste.

This technology is just beginning its boom and we’ve only got a few short emails to bring you up to speed.

What’s the rush? The serious opportunity!

Today, we’ll focus on RSS Syndication News Feeds and the current complexity of them. You’ll understand why it is so confusing and have made sense of it all by the end of this course.

A lot of people right now don’t have a clue what an RSS Feed is. They’ve either heard rumblings about them in site design or marketing forums or they’ve seen little RSS or XML buttons popping up on websites everywhere.

If you’re like Joe and I, you might have clicked on one of those website buttons and ended up with a page full of code that looks a lot like raw html.

Even though it ‘looks like Greek’ (or should I say ‘geek’) you decided not to give up, and research RSS on Google or Yahoo.

What you’ll find, as your head swims over all the strange terminology and outdated articles leading as far back as 1998, is that this research only adds to the confusion! Does no one speak in English anymore?

XML, RDF, RSS, Atom, Syndication Feed, Aggregator, Parsing, Validators, News feed, web feed, site feed…what does it all mean?

Your browser couldn’t display it, you can’t make sense of it, so you eventually give up, saying: “This is not for me! This only applies to the techno-geeks, or the big content sites – not for me, the type of website I own, or my market!”

But you couldn’t be more wrong. I beg you not to give up. Feeds could have a huge impact on your income, your subscription count and your traffic!

By the end of this free ecourse, you will see that:

a) feeds are not just for geeks,
b) having a feed could literally explode your site traffic,
c) where you can learn the ins-and-outs of feeds from someone who speaks YOUR language.

Let’s talk then about the origin and increasing popularity of feeds…

“Only a handful of people in the inner online marketing circles seem to know what RSS is, let alone how to use it, so far. Jim Edwards does. John Reese certainly does. But most of the rest of my peers seem clueless. Or, maybe like me, they simply didn’t know what to do with it.” Joe Vitale (The Stampede Secret – 2004)

Originally RSS Feeds were created for broadcasting stations and newspapers, but once the ‘average Joe’ discovered them and started ‘spreading the news’, their popularity surged to the masses!

Only two of the most successful online gurus today (that I know of) are using RSS Feeds to stay in touch with their current readers while driving stampedes of new traffic to their website.

It’s a marketing goldmine!

That’s not to say that no other marketers are using and making truckloads of dollars from this new technology – they are – they just haven’t shared their secrets yet…

Until now.

The Stampede Secret teaches you all about Blogs and RSS Feeds – from creation, to content, to promotion.

An RSS Feed is one small file that can boost your newsletter subscription numbers, pump up your traffic volume, make more affiliate sales, and improve your search engine rankings.

Those are high claims indeed, but RSS Feeds has worked for us and there’s no doubt in our minds it will work for you too – no matter what you’re promoting or selling!

In the next lesson we’ll learn how to view and subscribe to RSS Feeds and discuss how to shorten the learning curve from the ‘trial-and-error’ method of researching search engine results!

For now though, you know the origin of feeds, the current opportunity and the huge potential of this new media.

Are You Already Reading RSS News Feeds?

If you’re already comfortable with reading feeds you are halfway to success with your own feed – don’t waste a minute more! Buy The Stampede Secret, use the tools we provide to give you a leap forward, and start reaping the rewards! (

Apart from clicking on one of those buttons that are popping up on websites everywhere and seeing a bunch of code, have you had the opportunity to read an RSS Feed yet in the manner they were intended to be read?

If you haven’t, today’s message is just for you.

This will completely change the way you use the web just as it has for many others already! Somewhere along the process of reading feeds people are becoming addicted to this style of surfing the web. Fast loading results, minimal graphics, relevant results.

During our exercise today you’ll begin to ‘get a feel’ for best-practice marketing with this media. So, instead of just chatting about reading feeds, let’s get to it!

We’ve set up a visual aid to help you through the steps involved in reading feeds. Getting set up to read feeds isn’t hard to do, we’ve just found it is easier for most people to ‘see’ the process rather than only reading through it.

Go ahead and click this link to download your free “walk-through of reading feeds“.

Follow the steps in the pdf and we’ll talk more about your discoveries in tomorrow’s lesson. We’ll also introduce blogs and discuss blog popularity tomorrow.

Searching for, reading and previewing RSS Feeds

You’re much more comfortable with the concept of RSS now, aren’t you?

Let’s see if we can uncover some truths about blogs today, so that you can begin to see the joys of marketing with both venues.

What is a blog?
What content is found in a blog?
Why would I want a blog?

What is a Blog?

A blog is a slang term for web log and is successfully written with more personality than fact. Why did I use ‘successfully’? Most blog surfers are looking for blogs with personality…opinionated, personality-rich posts.

A few words about this website you’re viewing – At the moment, in 2004, blogs are a hot topic. Therefore the ‘most read’ blogs are on the topic of blogging. What I mean to say is that the majority of people right now who spend time reading blogs like to read ABOUT blogs.

BUT the website still has value – do you see the search box on the left side of the screen? Type in a phrase or keyword specific to your niche or other area of interest.

This will give you a general idea of popular blog styles in your market or area of interest. Generally the content of a blog is a headline, some descriptive text, and a link.

I’m sure you’ve noticed now, between yesterday’s RSS exercise and today’s brief introduction to blogs, the similarities between the two.

Namely the content!

Often, the only difference between a blog and an RSS Feed is in the delivery. Where a blog formats to a browser screen, an RSS Feed is visible by either specialized website software (as seen on or in specialized desktop software (we cover the available software in the report).

Finally – and this is BIG, you’ll want to remember this tidbit of knowledge…

Search Engines LOVE blogs!

Listen, have you ever typed a keyword in a search engine box and the results displayed a blog or RSS Feed file? (If you don’t know WHY this happens rest assured that we explain it all in The Stampede Secret.)

Let’s recap…

TODAY we looked at blogs, viewed a few popular blogs in your area of interest and started to discover one of the ways traffic is heightened by the use of a blog on a website.

TOMORROW we’re going to peek into the personality of the person who has already become a regular feed surfer and who is already using feeds extensively to research information, buy products or entertain themselves online. You’re going to love this!

“There has been a lot of press lately about the next generation browsers (Navigator and Explorer)…to contain the ability to read feeds directly. If this isn’t a testament to the growing popularity of RSS Feeds, I don’t know what else could convince you!” Laura Childs (

RSS Readers – Who Reads the Feeds?

Have you been wondering just WHO these people are that are making feeds and blogs so popular?

Are they your friends?
Your Family?
Your Market?

It is our belief that most early adopters of RSS Feeds were web-savvy surfers frustrated with long load times and annoying pop-ups or flashing banner ads. These are the shakers and the movers of the world. People who know a solution exists for every problem, and they’ve discovered the solution to a frustrating internet experience.

These people don’t have oodles of time to waste surfing around for free information or sitting on the sidelines waiting for your current report to end up as a bonus on some other marketer’s sale page. These people are looking for products, services, solutions – and if you can serve any of those up fast you’ve just won a new loyal customer!

Your job is merely to meet them at the Feed Gates with a snappy headline (Joe gives some awesome grabber headline tips in the report).

Pretty simple when you really start to think about it…

Now that you know the quality of the surfer, the popularity of feeds and the concept is demystified – are you ready to employ this marketing media to your advantage? We’re already on Day 5 of your course with us, please don’t wait much longer before you get a feed rolling on your site.

If you’re ready now, positioning yourself at the head of the pack, your next steps will be creation and promotion. You can surf around for hours or days trying to make sense of XML, determining which type of feed or service to use, and follow all kinds of outdated free links to set up your feed – or you can order ‘The Stampede Secret’. We’ll supply all the tools, quick links, shortcuts and insider’s information you’ll need to get on the fast track to feed creation and promotion.

Search engines are still the number one preferred method of getting website traffic, wouldn’t you agree?

But what if your site is new or you are running a niche market mini-site (a sales letter/order form combination)?

Getting results in any search engine under those conditions is impossible unless you are using PPC (pay per click).

Today however, RSS Feeds are the new, free, ultimate way, to get a stampede of traffic to your site! The investment? A few hours of your time.

The GOOD NEWS is, if you know anything about Search Engine traffic, you can recycle that knowledge and apply it to targeting keywords within your RSS Feed or blog.

If you haven’t heard of the ‘good, better, best’ keyword strategy for website traffic we suggest signing up for a course on keywords. Without a strong knowledge of keyword usage, whether for search engine ranking, PPC advertising or News Feeds – you might as well throw in the towel on traffic.

That’s the end of 2004’s email course on RSS Feeds. It’s really all you need to know about RSS Feeds – although without the next free course to understand keywords and search engines better, you’d be shooting yourself in the foot. It’s not much time to invest to learn, but not knowing could be tragic.