I’m still hearing and reading about people saying things like:

“Web 2.0 doesn’t exist!”

“Web 2.0’s bubble will burst, just like the dot-com bomb in the beginning!”

If that’s what you think, it’s okay, but you can’t keep your head in the sand and survive forever…

Have a look at what MediaPost Publications’ November 7th issue has to say about Web 2.0, or Business Week’s June 5th issue, or O’Reilly Radar’s write up (originally published in 2006 but found it to be removed in 2013) almost a year ago today.

O’Reilly Media – I keep talking about them because they coined the term – recent report works hard to define Web 2.0 and states:

“Web 2.0 is much more than just pasting a new user interface onto an old application. It’s a way of thinking, a new perspective on the entire business of software—from concept through delivery, from marketing through support. Web 2.0 thrives on network effects: databases that get richer the more people interact with them, applications that are smarter the more people use them, marketing that is driven by user stories and experiences, and applications that interact with each other to form a broader computing platform.”

Now if you’re not sure what all that means to you as a website owner, and how you can get more traffic using Web 2.0 strategies, allow me to explain…

Websites that get the traffic, make the money, have huge resale value, sell more products, and all the other trappings of success, are websites that:

  • allow and solicit interaction with it’s visitors,
  • excite people on multiple levels (both the content AND the delivery),
  • are multi-purpose or functional,
  • are accessible,
  • make life easier or at least more interesting.

If I could give you one example of a true Web 2.0 site believe me I’d send you there in a second. But Web 2.0 is broad in it’s description (encompassing many ‘types’ of sites) and ellusive in it’s definition (growing and changing as users contribute or demand more features). Furthermore you’d never want all that Web 2.0 is on one domain – keep it simple, keep the features relevant, and keep them coming back.

To get you thinking in a Web 2.0 world it helps to understand where it all began – blogs, social networking, social bookmarking, rss feeds, podcasting, photo sharing, and wiki-webs. Communities were built around such things and communities of users are powerful traffic cops indeed.

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