Small and large, business and corporations, are contemplating the need to integrate Web 2.0 technologies or utilize ad channels on existing Web 2.0 properties for business.

This post is the beginning of a series created for the slow-to-adapt. We’ll begin with questions that can only be answered by companies that know and understand their target market.

Consider first, whether or not Web 2.0 technologies are being adopted by your target market.

Are your customers or potential customers likely to participate in user-generated content? Will your site visitors read, comment on and be affected by content found online? Will they share their views publicly? If your target market is known to be passionate about the products you sell or service, providing them a venue to share their views can be extremely valuable for obvious reasons.

Are your customers likely to be comfortable with the newer websites, sites that function differently from those typical of the last 10 years? The more accepting of change your target market is, the more rapidly you can adopt or integrate Web 2.0 into your own web properties.

Do your customers frequent other websites that are using Web 2.0 features? If so, your customers are ready, and likely eager to accept Web 2.0 features on your business or corporate sites.

Is your target market tech, or web savvy? If your target market readily adapts to new technology, Web 2.0 is an excellent way to increase your market share. If your target market is slow to adapt, you might want to introduce Web 2.0 concepts into your web properties over time.