December’s Top 10 Web 2.0 Research Results

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If you head over to marketingcharts.com you’ll see Nielsen’s recently released research on the top 10 Social Networking sites.

A few points of interest (for me anyway):

  • MySpace is on the rise for traffic again. Great news for MySpace marketers, (60.1 million visitors in December, up from November’s 57.4 million uniques, and 55.3 million a year earlier). For the record I don’t ‘do’ MySpace but many other internet marketing writers are happy to share their findings on MySpace marketing.
  • Facebook came in at #2 at (22.6 million, up from November’s $22.0 million, which is up 72 percent a year earlier).
  • 2006-2007 Growth: MySpace +9%, Facebook +72%

This was interesting to think about…

While Google is #1 in web brands, Yahoo remains #2 with 113.2 million unique visitors in December. Nothing new right? But catch this: Time per person on Yahoo properties vs. Google properties: 3 hours and 5 minutes vs. 1 hour and 10 minutes.*

You’ll find more stats and research on Web 2.0 properties at the link above.

Chat soon,

Laura

* A brand is defined by Nielsen as a consolidation of multiple domains and URLs that has a consistent collection of branded content.

The Future of the Web is 2.0

Building Web 2.0 Sites, Social Research No Comments »

If you’re late on the bandwagon for Web 2.0 – and it seems that you’re not alone – and you plan on running your business online into the future, now is the time to crack down and fully understand the pulse of the internet.

Don’t worry if you are late to listen to the message. It seems hundreds of internet marketing trainers are just jumping in now as well – a full year since I published Stampede 2.0. And sadly, one of my favorite marketing authors is still taking the stance that Web 2.0 doesn’t exist. I do hope he’ll come around soon before his business slips into red.

If you don’t believe me (and the words I’ve been writing to you since last January), then who would you believe?

Would you listen to Bill Gates?

After all, so much of how we run our businesses, so much of what we’ve accomplished online for the last 10 years can be attributed back to Bill. There’s absolutely no denying today that the web is big, is here, is integrated into our lives – just as Bill predicted.

  • comScore reported that $22 billion has been spent online during the first 44 days of the Holiday season (November 1-December 14)
  • Online spending for the year (2007) is project to be over $200 billion. An increase of 20%+- every year, for the last 4 years.

Not just commerce and business. The net also has a hold on our youth.

  • Future Laboratory reports that 18-24 year-olds would rather spend 15 minutes visiting social networking sites than watching the idiot box, or playing video games, or talking on their cells.

So back to big Bill.

If you’d seen the future as he saw it 12 years ago you’d be a rich man or woman today.

Perhaps as rich as Bill himself.

Who, by the way, is only months away from retirement.

Follow a leader. Heed a visionary’s words and advice.

In Bill’s January speech he shared his vision for the future, stating that advances in connectivity, high-definition video and audio will be the top driving forces for the next 10 years.

What does that mean to you if you’re not a tech company? What does that mean to a company with an online presence?

This. Give your user what they’ve come to expect from so many other online properties. No, you don’t have to be the next FaceBook to succeed, but you do need to incorporate Web 2.0 principles and strategies into your marketing.

“…Google,…” says Scoble. (Social Media’s Future)

2.0 Market Attraction Strategies, Social Research 1 Comment »

Step aside from all the hype, excitement and disruption of Google’s OpenSocial project and what you’ll see is a time saving opportunity in the not too distant future.

At a gathering last night I became ‘as excited as Scoble*‘ trying to explain what OpenSocial meant to the online landscape. And yes, my personal show was complete with arms flapping, heightened voice tone, and even forgetting where I was in the point I was trying to get across.

My friends and associates (who are not geeks and many don’t even own a website) listened and watched for 5 minutes as though I had 5 heads.

Sigh.

Thankfully two entrepreneurs in the room ‘got it’ and wanted to talk more about it – making me feel not quite so ‘fringe’ and nerdy.

So let’s talk about what OpenSocial and those Scoble videos mean to you — the online entrepreneur with a well defined target market — and let’s do it in a less sensationalist manner than I displayed last night. Read the rest of this entry »

Social Networkers, Your New Target Audience

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One of the latest comScore reports on social networking and e-commerce has just been released. You can read some of the findings, free, in the press release.

The reseach supports a similar study completed last year about this time. Last year’s study marked the beginning of my own journey into discovering where all the traffic had gone from my retail and affiliate based sites. (In fact, that statement alone reminds me to share the Boomerang Effect with you. It is the how/why data on consumer trends shopping direct from manufacturer. Perhaps tomorrow.)

Back to the comScore research. Here are a few snippets from the press release.

“…which showed that heavy U.S. visitors to social networking sites are significantly more likely than average to visit leisure-oriented retail site categories, such as music, jewelry/luxury goods/accessories, consumer electronics and apparel.”

“…exhibited a particularly high tendency to visit the more leisure-oriented retail categories…” Read the rest of this entry »


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