Measuring Web 2.0 Traffic Success

Building Web 2.0 Sites, Websites Reloaded No Comments »

There are just as many ways to integrate Web 2.0 interaction – and therefore reap the traffic benefits – into an existing website, as there are to launch a new site with Web 2.0 elements.

Below is a quick table I’ve drafted up (in no particular order) of types of sites or applications (types/apps), brief descriptions of each (what), benefits (why), as well as measurements of success to consider after integration (measurement). Consider the measurement challenges before you integrate however as all Web 2.0 applications are not created equal.
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Does Your Business Need to Deploy Web 2.0?

Building Web 2.0 Sites No Comments »

Small and large, business and corporations, are contemplating the need to integrate Web 2.0 technologies or utilize ad channels on existing Web 2.0 properties for business.

This post is the beginning of a series created for the slow-to-adapt. We’ll begin with questions that can only be answered by companies that know and understand their target market.

Consider first, whether or not Web 2.0 technologies are being adopted by your target market.

Are your customers or potential customers likely to participate in user-generated content? Will your site visitors read, comment on and be affected by content found online? Will they share their views publicly? If your target market is known to be passionate about the products you sell or service, providing them a venue to share their views can be extremely valuable for obvious reasons.
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The Future of the Web is 2.0

Building Web 2.0 Sites, Social Research No Comments »

If you’re late on the bandwagon for Web 2.0 – and it seems that you’re not alone – and you plan on running your business online into the future, now is the time to crack down and fully understand the pulse of the internet.

Don’t worry if you are late to listen to the message. It seems hundreds of internet marketing trainers are just jumping in now as well – a full year since I published Stampede 2.0. And sadly, one of my favorite marketing authors is still taking the stance that Web 2.0 doesn’t exist. I do hope he’ll come around soon before his business slips into red.

If you don’t believe me (and the words I’ve been writing to you since last January), then who would you believe?

Would you listen to Bill Gates?

After all, so much of how we run our businesses, so much of what we’ve accomplished online for the last 10 years can be attributed back to Bill. There’s absolutely no denying today that the web is big, is here, is integrated into our lives – just as Bill predicted.

  • comScore reported that $22 billion has been spent online during the first 44 days of the Holiday season (November 1-December 14)
  • Online spending for the year (2007) is project to be over $200 billion. An increase of 20%+- every year, for the last 4 years.

Not just commerce and business. The net also has a hold on our youth.

  • Future Laboratory reports that 18-24 year-olds would rather spend 15 minutes visiting social networking sites than watching the idiot box, or playing video games, or talking on their cells.

So back to big Bill.

If you’d seen the future as he saw it 12 years ago you’d be a rich man or woman today.

Perhaps as rich as Bill himself.

Who, by the way, is only months away from retirement.

Follow a leader. Heed a visionary’s words and advice.

In Bill’s January speech he shared his vision for the future, stating that advances in connectivity, high-definition video and audio will be the top driving forces for the next 10 years.

What does that mean to you if you’re not a tech company? What does that mean to a company with an online presence?

This. Give your user what they’ve come to expect from so many other online properties. No, you don’t have to be the next FaceBook to succeed, but you do need to incorporate Web 2.0 principles and strategies into your marketing.

Building Web 2.0 Mobile Access Sites

Building Web 2.0 Sites No Comments »

A lot of people email me asking how to build a Web 2.0 site from the ground up. (Answers vary based on target market, site mandates, etc.)

One area I haven’t had requests for in the past year however, are queries on how to build a mobile website on a .mobi domain, an m. sub-domain, or even a mobile friendly website on a standalone .com, .org, or .net domain. This is in spite of the fact that any marketer or business owner on their game would see the huge opportunity for building mobile accessible websites based on how fast we’ve come to rely on the world wide web and cell phone use.

A few months back I started optimizing my websites for mobile access. Some of them were re-worked site wide by recoding my style sheets so that full content of the website was accessible and legible on the smaller screen of a cell phone, smart phone, or tablet. Other websites were made mobile friendly by re-creating some of the most relevant or sought after content for my cell phone and tablet visitors. Those new pages were placed on an altogether new .mobi site, or in a ‘.m’ sub-domain – with a redirect script for mobile visitors (the redirect script ensured that all visitors with smaller screens were automatically served the mobile friendly content).

I theorized that this was such a clever marketing strategy and that every site (every type of site) I owned was deserving of it’s very own strategy). Ecstatic I created mobile sites years ahead of everyone else. Clever? Smart? Perhaps. This ‘smart’ strategy is costing me quite a few dollars in freelanced and outsourced hours.

Today my strategy is quite different. Now that the world (and internet marketers) are catching up, it is time for a new direction. A website makeover for all my sites again but this time with a deeper and less expensive marketing strategy. Business websites that do it all, are legible from all devices be it phones, laptops or tablets. Stay tuned and I’ll fill you in shortly.

Non-Geeks Want Web 2.0 Sites

Building Web 2.0 Sites 2 Comments »

Now I’m not poking fun at non-geeks – au contraire – but I do want to talk about those of us who have innovative ideas but no way to put them into website programming. Especially when it comes to Web 2.0 programming!

This started with a reader’s comments and questions on http://stampedesecret.com/contact/. I don’t usually post the comments left on that page (it exists purely for contact purposes), except in situations where I believe others need the same answers as those who write in.

As an aside, when you comment on that page please understand that if I do post it as public access, I will strip any particulars from it that will disclose your ideas, target markets, or full name. I have had enough profit-producing niche markets lost to competitors in the last 6 years due to being far too open about my online activities. I will do my utmost to protect yours when you take the intiative to confide in me.

“I would like to create a bespoke web 2.0 site…Could you give me any recommendation on where to go to research how this can be acheived? The only place I have to go for information and advice is the internet, as I have no geek (in a nice way:)) friends…”

editor’s note: “In the U.S., bespoke software is often called custom or custom-designed software.” (source: http://searchsmb.techtarget.com)

What’s A Non-Geek to Do?

Reports are in from Silicon Valley.

Programmers and Web 2.0 investors spending entire days at the local coffee shops. Brainstorming and making offers. Laying their ideas and innovations out on the table. Many want to be the ‘next big thing’. Other’s just want to copy what YouTube’s got, or digg, or MySpace. (That’s not smart marketing or business, but it’s the way of the get rich quick set.) Read the rest of this entry »

Privacy Policy for Web 2.0 Site Builds

Building Web 2.0 Sites No Comments »

As a continuation of an earlier post, the thought crossed my mind that I’d better keep writing more items for your checklist on buidling a Web 2.0 site.

Privacy Policies

Although privacy concerns are not as important to the younger surfer (according to research and by younger I mean young adults 18-29), you still want to post a privacy policy on your site that is accessible from every page the site generates. This is often included as a link in the footer.

Although young adults are more immune to the worries over what Web 2.0 social networking sites use their personal information for, there is some concern that such sensitive information will be hacked, mined, or result in identity theft. Media is the cause of this anxiety as they continue to focus on the variety of ways web-based data is insecure. In reality, fewer than the media would have us believe, suffer from any of this.

However, as a Web 2.0 site builder or entrepreneur, you will want to address your visitors’ concerns as early as it crosses their minds especially if sensitive information is to be shared on your site. Read the rest of this entry »

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Web 2.0 Wikio Gets New Life (At A Very Tender Age)

2.0 Income Strategies, Building Web 2.0 Sites 1 Comment »

Ever heard of Wikio?

Google certainly has!

Google has indexed 364,000 references on wikio, whose home page only employs a measly PR6. Now I never was one to get all worked up about Google’s PR system, but I do often use it in my assessment of websites. Another assessment tool, the Alexa ranking, has this site positioned in the top 30,000 most visited sites online today (at the time of writing).

Newly Built Web 2.0 Websites Sell

The reason I’m asking if you’ve heard of Wikio is because most of my friends – even my online geeky friends – have never heard of it. Yet it was important enough to sell for nearly $5.5 million USDs (United States dollars). It actually sold in the UK, for €4 million if you want to get technical about the price.

Wikio is much like Digg.com (a brilliant Web 2.0 site) with a little Technorati and Google News thrown into the pot. The interesting thing to note is that the site in itself is still very young. Actually it was only registered right around the time I put the Stampede Secret up for sale from this (once) one-page website.

Inception: September, 2004.
Birthdate: June, 2005.
Current Worth at less than two years of age: $5.5 million USD (approximately).

While doing research I read that Wikio’s audience reached nearly one million monthly unique visitors. Read the rest of this entry »

Web 2.0 – Just for the Sake of Socializing?

2.0 Market Attraction Strategies, Building Web 2.0 Sites No Comments »

People are flocking to Web 2.0 sites where the focus is on socializing.

As a known recluse, I’ll tell you my initial thoughts (last year) on this phenomena were a little sad for the state of our world.

“How terribly lonely and unsatisfied people must be in our heartless world that they have to interact with an unknown via a keyboard just to feed their hearts and souls…”

I realize a year later how skewed that knee-jerk reaction was.

People are not socializing just for the sake of socializing!

They’re flocking to those Web 2.0 sites for a purpose other than to connect. Which explains why the market is both male and female.

Sure, some are looking for love on dating sites, but even more are networking for career goals, interacting over hobbies and interests, connecting for intellectual advancement.

I’ve talked about ‘like minds’ before so I won’t get into it again…

We really should be discussing the build of a Web 2.0 site with a socializing focus. The big question is, “Should social networks be primary in their focus or employ other features where the social networking aspect is just one of many attractants?” Read the rest of this entry »


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