Document Sharing (Web 2.0)

2.0 Traffic Strategies 1 Comment »

Hand in hand with the popularity of Web 2.0 sites (based on sharing, interacting, etc.) comes the ability to give content away on third party sites in the form of documents.

Essentially this is a lot like creating Squidoo or HubPages without all the revenue sharing and links distracting your potential prospects.

Within your documents you would place links to your own website (internal and home pages) where the content is related. Yes these are for your potential customers to follow but they are also for the search engine spiders to follow. (If you don’t know the value of one-way backlinks, do a quick search on google to understand this vital part of search engine optimization (SEO).

The news has been out for quite a while about a few of these document sharing sites and the power they possess in the search engines, but with all the new research I’ve been doing lately I thought it would be wise to (a) share these with you, and (b) keep the list on my own site so I can locate it easily later when I roll out this part of my next Web 2.0 marketing strategy.

  1. scribd.com
  2. 4shared.com
  3. docstoc.com
  4. wepapers.com

What you should be doing…

  1. Using decent private label rights or your own articles or ebooks, upload your documents for document sharing to each site. Link to your home page or internal pages within the document.
  2. If the potential exists to create a profile page or socialize on the site, do so, adding your url, bio or link where ever appropriate.
  3. Promote your new promoters! Promote these document pages using whichever tools you have. In some cases you’ll see an autotweet, in others an RSS Feed, and so on. Tweet your pages, submit your feed, ping the top services – whichever promotion methods you are comfortable with or know how to do.

Above all have fun and try something new every day to get your business to the top!

Catching Up With Laura and Web 2.0

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It’s been a long time coming, but there really hasn’t been a whole lot interesting to tell you about up until now.

This is a long post, but worth the read so if you’re rushed or just want to get to the goods, skip down to #3 because that could make a huge difference to your bottom line…

1. Rebuilding Lives (After the Fire)
2. Amen to A Thriving Internet Economy!
3. Automation and Web 2.0 (The Good, Bad, and the Ugly)
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Using Web 2.0 Responsibly (for Marketing)

2.0 Income Strategies, 2.0 Traffic Strategies 1 Comment »

An online friend (I’ve spoken of him before on this site and others) passed over an informative pdf to me this week, to in turn, pass onto you.

You can download the pdf at the end of this post, but allow me to save you some reading time and give you the highlights. (Training and techniques that I agree and am alignment with).

Part 2: Web 2.0 Arrives, the Market Changes

(highlights of page 5)

Then one day a few years ago, some really smart people figured out how to make the web more interactive. Users could go to a web page and talk to other users, but more importantly, CREATE CONTENT for the owner of the website.

This is called Web 2.0.
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Ethical Web 2.0 Traffic Training

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People in my immediate circle already know this, but on February 14th at about 2:30am, my house caught fire. We think it had to do with the wood furnace because the fire started there, but no final assessment has been done to date.

This post is about Web 2.0 Traffic however, and not about my personal trauma…

The day before the fire I had just finished writing my newest publication: “Why Your Web 2.0 Marketing Sucks…and What You Can Do About it Today!”

Two weeks have passed and I’ve had little time, or presence of mind to launch it now, but thought to mention it here in case you’re looking for solutions.

I wrote it because I was sick of the mis-information being passed around on the internet by people who don’t know what they’re doing, who have no appreciation for your time, and who do little more than distract you from your business with sensationalism…

The report, strategy, technique – if you will – has been described as: “…a little unconventional. A tad geeky. But with the right trainer it can be painless, effortless, and lucrative…”

If you’d like to read more about it, you’ll find it here, a Social Marketing Strategy for ethical business people, for entrepreneurs who provide worthwhile content, for those concerned about their website traffic and reputation.

Leave me a note here if you have questions. I’m only online once every few days at this time while we try to put our life, family, and home back together.

Google Bot Visits

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I had a few people email me overnight asking about my post yesterday (on getting traffic and google indexing on a new site).

I had forgotten to show the spider visits in the screen capture. Now it’s 12 hours later so the results are a tad off because Google has been by another 20 times since I turned off my computer.

Remember this is a brand new site, registered on Feb 6, content added on February 7-8th, no external links coming in – just an hour of a little Web 2.0 magic applied.

You can see the highly targeted traffic to the site on my previous post. Keeping in mind that this is a very tiny niche for a local business.

Here is the spider and bot screen capture as of late this morning…

Google Hungry for New Content on New Sites

Web 2.0 Gets You Indexed and Serves Up the Traffic

2.0 Traffic Strategies 1 Comment »

While launching a new site for family – and working at getting indexed – I’ve had chance to notice how quickly the Web 2.0 landscape has changed just in the past few months.

The strategy I’m employing for this quiet little launch is my transposting strategy – altered somewhat for the new domain. For the record, transposting didn’t allow me to completely ignore sites and not lose ground while I was away, but it did help me to maximize the little effort I could afford during that time.

If I’d known I’d be away so long I might have paid someone to manage things for me…

Since I’ll be writing a new report about this (as long as the tracking results measure up), and since I’ve been out of the loop and away, I’ve spent the last two weeks surfing around and finding out what I’ve missed.

Argh.

First stop was a promised-to-be-excellent free report that was touted as “I give it to my virtual assistants who do my marketing for me…” – released only a few months ago.

I didn’t check them all, but 7 of the hot Web 2.0 resources listed are no longer accepting new user registrations, altogether dead, or choking on the submission process. One hadn’t been updated since 2004 (gibeo), another not since 2006 (gravee). Not sure how they got on the ‘new’ list, or why the virtual assistants don’t say anything, but somehow the report was passed out to the world to use anyway. (Wasting time is my biggest pet peeve.)

But that’s the state of our world wide landscape.

The others not working correctly – in the last 24 hours at least – are sitetagger, scuttle, smarking, feedmarker, feedmelinks (going invite only), tailrank and unalog. Not sure how many of those were on the list, but listing them here so they show up as defunct in my own search results.

Is there a moral to this story Laura?

Why yes there is…

We need to start paying attention and really think our strategies through.

We need to learn to think for ourselves and not get caught in someone’s hype bubble.

We need to understand that ‘free’ sometimes costs more in the long run – because it wastes our time.

We need to not invest hours and days creating profiles and links and bookmarking hundreds of web 2.0 properties in the hopes that it will bring us traffic. Because some of those sites will crash or go out of business. Because choosing the right sites, with the right audience and the right features is really all that matters.

How’s My Little Site Launch?

I won’t give you the url, because it might taint my tracking results (or at least make my life more difficult separating real results from gawkers). I promise you the site isn’t worthy of a look anyway right now. (It’s ugly!)

The site was registered February 6th. It must have taken me 23 hits to install and mess around with the template and add 5 articles, as you’ll see below.

Yesterday, February 8th, I started playing with Web 2.0 traffic sources.

New Site With Hits in Days

New Site Unique Hits

  • I did not pay for traffic and I did not link to this site from any of my existing sites. This little baby is flying solo with a little Web 2.0 shove. (No list, no monetization on the site so you KNOW I’m not going to waste one of my clicks on it!)
  • No plugins nor alterations to the theme (yet). Just a naked and ugly little site with nothing more than some re-purposed private label content that I’m sure has been kicked around the net hundreds of times in the past year.
  • No one in my family knows about this site, including the person whose business I started this for!

But here’s something that’s very cool…

Registered February 6th around 9pm EST, already in google’s index by this morning, February 9th. I wish I’d thought to check earlier. The time says “20h ago”. I don’t know how to show you that, and include the date, without disclosing the url…so here’s a useless picture.

Indexed in google and sending traffic…

I’m pretty impressed.

Not with myself because I’ve had my head in an intranet these past few months and left my own training and marketing to whither on auto-pilot.

But with Web 2.0, still serving up great results, fast indexing, and a way for those with strategy on their minds to burst forth in their own market.

TransPosting for Local Business

2.0 Market Attraction Strategies, 2.0 Traffic Strategies 1 Comment »

I’ve been doing some experiments lately with both newly registered websites and existing sites – utilizing the power of Web 2.0 for traffic.

The sites I’ve been working with are not just of various age, but in various niches.

This all started as a challenge when a local business owner told me that I couldn’t get him any more work as a result of online marketing than he could get on his own, down a hick town backroad, through word of mouth.

I’ve never liked it when someone told me I couldn’t do something. This was no different.

This became even more a challenge because his ‘thought-stream’ was backed and confirmed by his young University educated daughter. A 20 year old small town girl who’s never entered more than 2 words into google at a time and whose primary use of the internet is socializing on FaceBook.

“No one uses the internet to find local business, Dad.”

(Ugh, small town mentality.)

If I could find the research I read last month – that states 60% of North Americans would rather search for a company online than pick up a phone book – I’d wrap it up in a big box with a bow and send it to them.

As I mapped out a “I’ll prove it to you” strategy – the latest of which is my newly devised transposting – I decided to see if anyone else was teaching how to do this….

I’ve been a few months away from my machine and I’m happy to buy a course or report on this to stay current as well as learn from others since I don’t know everything.

Scouring the Warrior forum, buying latest releases and reports from other marketers, bouncing from one marketing blog to another – no one is talking about this stuff. Unless of course Howie Swartz (sp?) or Frank Kern are teaching it in their exclusive classes. (Two guys I could listen to all day as they’re as close to Hollywood in internet marketing as you can get.)

As soon as I get my small town business man some work and money through online marketing (and put both him and his daughter to shame) I’ll be writing a short step-by-step and screen shot proof on TransPosting.

If you are interested in reviewing the report before release, please contact me now. When I write these types of short reports, I don’t wait around or pre-launch, etc.

Also, if you find anyone else talking about Transposting (not cross posting thanks I already know about that), please give me a head’s up.

Yours in marketing,

Laura Childs

Spin It for A Good Read

2.0 Market Attraction Strategies, 2.0 Traffic Strategies No Comments »

Spent 5 minutes on a Spin site lately?

It’s amazing what you can find, new authors you’ll discover, and marketing or traffic generation techniques you’ll learn.

It’s a great place to spend your morning coffee break to see what the rest of the internet marketing community is buzzing about.

My personal tip to save time on Spin (or risk clicking and reading and commenting all day) is to choose one topic in the green navigation bar – Google, Yahoo, Microsoft, Search Marketing, Social Media, Online Marketing, Searching, Other – and browse the headlines. You can find me skimming through the Social Media tab from 9:30-10:15 am EST, Monday to Thursday.

Some of the faces you’ll find there are well known in the industry. Others you’ll be thrilled to discover.

Social Marketing on Spin

Today I landed on a bloggers post and found it informative enough to share. These are the basics of social marketing – build for your market, strategize your efforts, promote others.

Five Reasons I Used to Suck at Social Media (November 7) – “In the last few months, I’ve gone from getting almost no social traffic to regularly having 3,000+ visitor spikes.”

Good read. Especially helpful if you have been hearing all the hype about Web 2.0 traffic, have tried to generate your own Web 2.0 traffic stream, and aren’t seeing the results everyone else is. Courtney also comes clean about the huge waste of effort most internet marketers expend on getting to the top of Digg. Be sure, as well, to skim the comments left on the post.

I’d suggest subscribing to his site as well – the traffic to that blog alone has steadily risen since April 2007 (launch) and is now in the top 25,000 visited sites online (according to Alexa).

A Bit on Spin’s Backend

Last year I told you about a Web 2.0, Open Source software, called Pligg. It was great then and it’s still great today. Not that open source programs don’t come with their own set of problems, but the programmers and volunteers behind Pligg are dedicated and hard-working.

Spin is powered by Pligg (as are a number of very busy and profitable Web 2.0 sites). Launched just 4 months ago, Sphinn’s current Alexa places it in the top 25,000 most visited websites.

If you’ve considered jumping on the bandwagon and having your own Web 2.0 site there’s no time like the present and there’s no better free program and support than Pligg offers (in my opinion anyway).

I have Pligg running on a niche site that I started last year – but did not launch – and loved playing around with it. Pligg has been updated since and is now easier and has more features. (see: Web 2.0 OpenSource).


Website Traffic with Stampede Secret by Laura Childs ~ Copyright © 2004-2009 Web 2.0 Traffic ~ All rights reserved.