SEO, Social Media and Mobile Marketing

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Even though SEO is always changing and evolving, there are some time tested strategies that work now and probably always will. However, it is still critical that you keep up with the latest methods that are working, or at least hire someone knowledgeable enough to do it for you. Here are some SEO tips to try in your business.

First, you have to learn how to target keywords that are actually within your reach. If you are an accountant, it would be almost impossible to rank in Google for “accounting”. But, on the other hand, you may be able to rank for “Atlanta accountant” with the right SEO tricks up your sleeve. Ranking for lots of “little” keywords may be a lot better in the long run than obsessing over a huge one.

You have to focus on your onpage SEO efforts. What does this mean? Basically, you need to have the right keywords in the right places on your website. You need to use tags, a certain keyword density, captions, meta descriptions and other things to get your site to rank and keep it there.

Another point to remember is that you must be consistent with your social media efforts. Spend some time each day interacting with your followers and fans. Build rapport and relationships as they will serve you well for years to come. Read the rest of this entry »

6 Social Media Savvy Marketing Tips

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Everyone knows that social media marketing is a great way to explode your marketing efforts. Since social media sites are free and reach a huge audience, there is no reason not to use them. Talk about being cost effective!

The first thing you have to do is set up accounts on several social media networks. For instance, you may want a Facebook page, Twitter profile, LinkedIn profile and YouTube channel. Of course, there are other networks coming on board all the time, so join as many as needed.

The most important part of using social media is updating your status and information on a regular basis. Don’t just update once a week because “you have to”. Instead, make it a part of your daily routine. You don’t need to spend hours doing it (because you won’t get your other work done)! Instead, allot a certain amount of time everyday and get it done. Read the rest of this entry »

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