What’s Your Social Capital?

2.0 Market Attraction Strategies No Comments »

Here’s a personal story for people who stop in here and who aren’t already my friend on Facebook…

I recently made a business contact whom I have a lot of respect for. She’s a marketing maverick who has been in the business 30 years or more. In fact at times our lives have run parallel – right down to the city of Toronto, promotions on Nathan Phillips Square and a bout in teaching.

Although I’m certain she’s brilliant in the local, face to face networking world, online she has no experience. She asked for my assistance with some personal branding and marketing online. Now she didn’t ‘call’ it that – in fact what she did call it was “I need 1,000 Facebook friends to win a challenge with my teenage son.”

“What’s Your Social Capital,” I politely asked.

Not a lot of business people have considered this when it comes to Web 2.0 so I’ll try to provide examples as an explanation.

If you are a celebrity, have written a book, have a secret to share, are selling something uniquely yours, offer a limited service or have any other value to the masses – you have automatic clout. Social Capital.

Without social capital – and the need to get 1,000 Facebook friends in a matter of days – you’ll have to sit at your keyboard, requesting friends from all of your existing friend’s list and hoping that they accept.

Don’t have that kind of time? You’ll have to fake the social capital then. By faking it I don’t mean lying or making yourself out to be something better than you are. But you will need to give people a reason to want to be your friend. This is very hard to pull off when you’re new to Facebook or new to marketing online unless you can find your tribe quickly and easily.

“Find Your Tribe?”

If you can find your tribe, or like minds, on any social networking website, you will quickly make friends and grow a list of contacts. As an example I have a fan page (but it also could have been a group) for a topic that I love and thousands of other North Americans enjoy. Currently just under 1,000 people are fans of that page even though I only wrote about 5 posts and added about 10 personal photos to. These people are my tribe and I didn’t have to hunt for them, they found me. Furthermore, as I am considered an expert on the topic in this tribe I have social capital. Social capital that, if I asked for it, would result in over 70% of that tribe become my personal friends.

Is all of this Social Networking starting to make sense yet?

If not, don’t sweat it. You’ll understand social capital and finding your tribe once you have taken your offline marketing skills into the online world. In the meantime, if you need to make a lot of friends fast, fake that social capital! This is newbie online marketing that anyone can do. All the techniques that apply to building an email list can grow that friend’s list exponentially, daily. How’s it done? A bribery of sorts. Create a free report or ebook of proprietary information to give away for the honor of being your friend (or signing up for your list). Hold a contest. Give, to get.

Let me know how it goes,

Laura Childs

Document Sharing (Web 2.0)

2.0 Traffic Strategies 1 Comment »

Hand in hand with the popularity of Web 2.0 sites (based on sharing, interacting, etc.) comes the ability to give content away on third party sites in the form of documents.

Essentially this is a lot like creating Squidoo or HubPages without all the revenue sharing and links distracting your potential prospects.

Within your documents you would place links to your own website (internal and home pages) where the content is related. Yes these are for your potential customers to follow but they are also for the search engine spiders to follow. (If you don’t know the value of one-way backlinks, do a quick search on google to understand this vital part of search engine optimization (SEO).

The news has been out for quite a while about a few of these document sharing sites and the power they possess in the search engines, but with all the new research I’ve been doing lately I thought it would be wise to (a) share these with you, and (b) keep the list on my own site so I can locate it easily later when I roll out this part of my next Web 2.0 marketing strategy.

  1. scribd.com
  2. 4shared.com
  3. docstoc.com
  4. wepapers.com

What you should be doing…

  1. Using decent private label rights or your own articles or ebooks, upload your documents for document sharing to each site. Link to your home page or internal pages within the document.
  2. If the potential exists to create a profile page or socialize on the site, do so, adding your url, bio or link where ever appropriate.
  3. Promote your new promoters! Promote these document pages using whichever tools you have. In some cases you’ll see an autotweet, in others an RSS Feed, and so on. Tweet your pages, submit your feed, ping the top services – whichever promotion methods you are comfortable with or know how to do.

Above all have fun and try something new every day to get your business to the top!


Website Traffic with Stampede Secret by Laura Childs ~ Copyright © 2004-2009 Web 2.0 Traffic ~ All rights reserved.