eBay Adding More Web 2.0

Websites Reloaded No Comments »

This may have been going on for a while, or just incorporated this week, but while I was scouring the web for Daytona 500 tickets on ebay today I happened to notice a few familiar icons below each auction listing.

eBay, one of the forerunners with Web 2.0 concepts, was one site that I had expected would take much longer to change. 6 years ago they were ahead of 99.9% of us, but now they’ve grown so large that making any changes takes as long as in any other corporation. 16 round table discussions, 14 tele-conferences, 795 shareholder votes (you do know I’m making these numbers up don’t you?) and before a year passes – innovation!

I saw four icons at the bottom of an auction. One was StumbleUpon. Since I was frantically bidding I didn’t stop to take a screen capture, or notice which auction, or if a set criteria caused their display.

Replicate it? Not at this hour. Perhaps it was a test. Only for email watch list updates. Or first time viewed. At any rate, expect to see those Web 2.0 icons to your auctions on a regular basis, soon.

Update – January 28. The social marketing icons set out on ebay’s auction listings.


The Future of the Web is 2.0

Building Web 2.0 Sites, Social Research No Comments »

If you’re late on the bandwagon for Web 2.0 – and it seems that you’re not alone – and you plan on running your business online into the future, now is the time to crack down and fully understand the pulse of the internet.

Don’t worry if you are late to listen to the message. It seems hundreds of internet marketing trainers are just jumping in now as well – a full year since I published Stampede 2.0. And sadly, one of my favorite marketing authors is still taking the stance that Web 2.0 doesn’t exist. I do hope he’ll come around soon before his business slips into red.

If you don’t believe me (and the words I’ve been writing to you since last January), then who would you believe?

Would you listen to Bill Gates?

After all, so much of how we run our businesses, so much of what we’ve accomplished online for the last 10 years can be attributed back to Bill. There’s absolutely no denying today that the web is big, is here, is integrated into our lives – just as Bill predicted.

  • comScore reported that $22 billion has been spent online during the first 44 days of the Holiday season (November 1-December 14)
  • Online spending for the year (2007) is project to be over $200 billion. An increase of 20%+- every year, for the last 4 years.

Not just commerce and business. The net also has a hold on our youth.

  • Future Laboratory reports that 18-24 year-olds would rather spend 15 minutes visiting social networking sites than watching the idiot box, or playing video games, or talking on their cells.

So back to big Bill.

If you’d seen the future as he saw it 12 years ago you’d be a rich man or woman today.

Perhaps as rich as Bill himself.

Who, by the way, is only months away from retirement.

Follow a leader. Heed a visionary’s words and advice.

In Bill’s January speech he shared his vision for the future, stating that advances in connectivity, high-definition video and audio will be the top driving forces for the next 10 years.

What does that mean to you if you’re not a tech company? What does that mean to a company with an online presence?

This. Give your user what they’ve come to expect from so many other online properties. No, you don’t have to be the next FaceBook to succeed, but you do need to incorporate Web 2.0 principles and strategies into your marketing.

Building Web 2.0 Mobile Access Sites

Building Web 2.0 Sites No Comments »

A lot of people email me asking how to build a Web 2.0 site from the ground up. (Answers vary based on target market, site mandates, etc.)

One area I haven’t had requests for in the past year however, are queries on how to build a mobile website on a .mobi domain, an m. sub-domain, or even a mobile friendly website on a standalone .com, .org, or .net domain. This is in spite of the fact that any marketer or business owner on their game would see the huge opportunity for building mobile accessible websites based on how fast we’ve come to rely on the world wide web and cell phone use.

A few months back I started optimizing my websites for mobile access. Some of them were re-worked site wide by recoding my style sheets so that full content of the website was accessible and legible on the smaller screen of a cell phone, smart phone, or tablet. Other websites were made mobile friendly by re-creating some of the most relevant or sought after content for my cell phone and tablet visitors. Those new pages were placed on an altogether new .mobi site, or in a ‘.m’ sub-domain – with a redirect script for mobile visitors (the redirect script ensured that all visitors with smaller screens were automatically served the mobile friendly content).

I theorized that this was such a clever marketing strategy and that every site (every type of site) I owned was deserving of it’s very own strategy). Ecstatic I created mobile sites years ahead of everyone else. Clever? Smart? Perhaps. This ‘smart’ strategy is costing me quite a few dollars in freelanced and outsourced hours.

Today my strategy is quite different. Now that the world (and internet marketers) are catching up, it is time for a new direction. A website makeover for all my sites again but this time with a deeper and less expensive marketing strategy. Business websites that do it all, are legible from all devices be it phones, laptops or tablets. Stay tuned and I’ll fill you in shortly.

Website Traffic with Stampede Secret by Laura Childs ~ Copyright © 2004-2009 Web 2.0 Traffic ~ All rights reserved.