Web 2.0 Marketing for Business

2.0 Market Attraction Strategies No Comments »

I haven’t been writing much publicly lately – that doesn’t mean I’ve been slacking off completely though!

Although I haven’t been at the computer screen, I have been writing. A lovely thing to be able to research a company and write a battle plan at the beach with the kids. There are a few corporates I’m engaged with at present (even though I swore I was done with large companies). These ones are innovative though, willing to work with me on my terms and making the effort to ‘get’ online social marketing.

While I consult and draft their strategies a few points came to mind that I want to share with you. There’s more coming from my notes, but today I want to talk about making the decision to partake in Web 2.0 marketing and pre-campaign tasks.

Is a social marketing strategy imperative for every business?

Perhaps not, but social marketing will affect every business at some point in time. (HINT: If you’re not talking about yourself, someone else is, or will be, guaranteed!) Read the rest of this entry »

Google PR Update and Google News

Websites Reloaded No Comments »

We’re already a week into August.

I’ve been anxiously awaiting the latest round of Google PR updates and although I know they’re recently updated, I’m not convinced PR is stable – yet.


Well none of my sites moved in their PR. Makes sense they didn’t go up because I haven’t been working much lately and certainly haven’t been striving for higher PR. What alerts me that PR update is not complete is that some of my sites and pages truly deserved to dip in PR (given that I’ve ignored them for so long). Read the rest of this entry »

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