Bring on the Traffic Using Web 2.0 Sites

2.0 Traffic Strategies No Comments »

Yesterday I replied to a comment on traffic stats, Alexa, and Seth Godin.

A few emails begging clarification have come in overnight so here’s a post to clarify matters.

First of all, if you’re after targeted traffic with the added potential of a search positioning boost, gaining traffic by including your content or links from these Web 2.0 sites at random is a hit and miss, at best.

If however, you want targeted, qualified website visitors you’ll want to design a strategy – especially if your site or offer is about anything other than tech, IT, blogs, or marketing.

Generic, All-Over-The-Map Method

On this page you’ll be able to see Seth Godin’s list of Web 2.0 Movers and Shakers in regards to traffic and usage.

Using those high traffic sites to create a presence secondary to your main site, is one of the techniques proposed by the Web 2.0 traffic gurus.

In theory this is sound, but in practice it could be far more time consuming than is worth the effort.

Targeted Traffic via Strategic Presence

Read the rest of this entry »

Reality Has Nothing to Do With Sales

2.0 Market Attraction Strategies, 2.0 Traffic Strategies 2 Comments »

I just lost a customer. Likely for life…

This neither burns nor bothers me, but it is a lesson in attracting the right market with the right product.

My customer (I actually prefer to call them clients if I must have a name for them) was happier with the content of the old Stampede Secret. He liked the ‘secrets’ better (which were widely distributed all over the internet just a few short weeks after Dr. Joe Vitale and I released the report, so they weren’t exactly ‘secrets’ after all).

But Don (we’ll call him that) liked the ‘idea’ of immediate traffic, liked the ease of creating and promoting RSS feeds better, liked the fun and hype Joe and I wrote into the report, better.

Does it matter that those old techniques are all but neutered now?

It doesn’t to Don, but it certainly does to me!

What About Your Customer?

Could Your Customer Also Be Looking For A Slice of Hype?

I can’t sleep at night knowing that my heat is paid for by clients purchasing old news. That’s why I took the old Stampede Secret off the market as soon as I saw the techniques didn’t have the effect they once had.

Apparently reality has nothing to do with it.

Some customers are happy to just buy a slice of hype. And no amount of jumping up and down, gnashing of teeth, or showing my stats is going to make a lick of a difference to that type of person.

I was warned. Read the rest of this entry »

Website Traffic with Stampede Secret by Laura Childs ~ Copyright © 2004-2009 Web 2.0 Traffic ~ All rights reserved.