Is SEO (Search Engine Optimization) Dead?

2.0 Market Attraction Strategies, 2.0 Traffic Strategies No Comments »

A subscriber just wrote me from another site asking:

“Laura! What’s all this talk about traffic with Web 2.0? Is SEO dead?”

No, search engine optimization (the high-end webmastering techniques for preparing your site for high rankings in the search engines) is certainly not dead. However, not much is new in the SEO standpoint of building website traffic so I don’t write much about it anymore.

After all, once you understand the importance of backlinks, latent semantic indexing, theming, etc., and you’ve got those top ranks for your chosen keywords, what’s left to do for more traffic?

Well…you could pay for it. You could trade it. Or you could just get your ads, offers, self, in front of your customers more often.

Yes, I said ‘self’.

If you don’t have time for this, then put in the effort for strategizing and hire a student to do it for you.

One better is to set up a 2.0 web site that is so catchy and exciting your target customer is going to land on your site just for kicks.

I’m sure you’re scratching your head over that one. “Just for kicks? You want me to build a website just for kicks?”

That’s right, I said ‘just for kicks’.

And the reason why I said it is due largely to the current research I’ve done on 2005-2007 surfer activity trends for my Web 2.0 project. I’ll admit most of my research has been US and Canadian based but that is the lion’s share of my own target markets.

I know there are a lot of sharp business minded folks eager to scoff at Web 2.0 due to the fact that the profit model is seldom discussed in business plans for these sites. Unless of course you consider the buy-out option. Check out YouTube selling for $1.65 billion, or MySpace, or any of the other 2.0 styled websites that were once free for the user but now have their profit venues in plain sight.

Our sharp business-minded friends just haven’t looked closely enough. Just haven’t considered perhaps the variety of ways a Web 2.0 site’s traffic could be the first point of contact for a market that is impossible to reach by any other means. Read the rest of this entry »

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2.0 Website for Internet Marketers

2.0 Market Attraction Strategies, Building Web 2.0 Sites No Comments »

Clearly we’re well into 2007 now, the New Year has passed and most of our resolutions already fallen and forgotten.

There is one however that I’m adamant about and that is to do my part to put an end to the bad advice given by the internet marketers to the struggling entrepreneur in the form of $27-$97 ebooks.

This is a tough one. Ebooks or training courses that are just right for one, is completely old hat and useless for another. It all depends on your current level of understanding and experience, how much you value knowledge and new techniques, and if the writer or trainer connects with you on a personal level. (Remember your high school teacher that you couldn’t stand or understand but others in your class loved and florished under?)

I quickly learned this lesson in the first version of The Stampede Secret back in 2004.

For every customer that wrote in and said “I don’t understand this aspect. It’s too hard,” there would be another that would write in and say “Okay, I’ve got that. Now what’s the next step? Give me the advanced stuff…” That’s one of the reasons I ended up putting all the strategy lessons in the Member’s Area. Customers landed there when they were ready for the next level of marketing with blogs and rss feeds.

Choosing Information That’s Right For You

What was needed in our internet marketing industry was a venue for people to get the inside scoop on a product – without the sales pitch. Real reviews from real people with no affiliate link attached makes it much easier to determine if a course or ebook is right for you or a waste of your time and money.

A 2.0 Website Launch – Real People Writing Honest Reviews

When Dave Vallieres offered to involve me in a new website project, I jumped at the opportunity to get involved. It fit my 2007 mandate and resolution (to put the right products in the right people’s hands) perfectly!

Not only that, but it is clearly a 2.0 site, another of my mandates for 2007 site creation. Read the rest of this entry »

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Why I’m Not Talking About Marketing on MySpace

2.0 Market Attraction Strategies, 2.0 Traffic Strategies 4 Comments »

I’ve had a few emails this month from people who want to know more about marketing via social networking on myspace. I’ve been asked to write a review on the ebooks that are selling now, or provide an instructional piece on how you can do this.

Friends, it isn’t going to happen.

Not only that but every marketer’s list that I’m on that is promoting such rubbish and waste of time has seen my finger on the unsubscribe key. I suggest you do the same because your best interest is not the heart of their emails – selling you short term rewards for their own gain, is!

I know the stats in for the final quarter of 2006 and that MySpace was kicking statistical butt for traffic (some say double google’s traffic).

But…

There’s are a huge host of reasons why you don’t want to market your wares or run a social networking campaign there.

I hope you find some of these shocking and disturbing. Disturbing enough to stop taking traffic advice from people who just want to sell you something…anything…just to earn a buck.

Marketing on MySpace

First off, creating profiles on MySpace isn’t a sound investment of your time regarading the future of your business.

Taking time or expending energy to build content and links from websites you don’t own or control is a serious mis-use of your work day. Unless you can accomplish this with a click of a button (such as posting a new link on del.icio.us or quick cut and paste of one of your pre-written classified advert on craigslist, etc.).

Don’t ever work hard to create a presence or space on a free resource without reading the fine print.

This is precisely the reason why I’ve been telling people for years to get serious about their business and get their content off blogspot (google’s free blog accounts). So many have been misled into thinking that because google owns blogspot that their content will receive more traffic and higher PR if they host their blog there. Read the rest of this entry »

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2007, Year of the Geek

2.0 Market Attraction Strategies, Websites Reloaded 2 Comments »

Years ago I remember reading a well known guru’s words that went something like this:

“If a geek ever picked up some marketing skills we’ll all be in trouble…”

If you know who wrote that, or something similar please post a note below. I’d like to give credit for this insight where it is due.

Now you’re probably wondering why this rings so true to my ears and why I’m calling 2007 the Year of the Geek.

Let’s Talk About Geeks and Marketers

Long before Web 2.0, far back into the early days of the internet, you had to be a bit of a geek if you wanted to do anything more than send email. Web pages were generated from raw html code, people were ‘telneting’ into other’s computers and server networks, bulletin boards were clunky, and getting on (or off) someone’s mailing list required some weird majordomo commands. (Even I didn’t touch that one!)

Enter the marketers who had a vision of what people would want to see, read about and buy. Software programs to create pages easily, scripts to make email management easier, automated tools to shrink image sizes, and so on.

Marketers Innovate, Geeks Create

Marketers find out what people want. Geeks make the tools to make it a reality. Website designers are locked someplace in the middle – geeky enough to tweak existing applications to suit the ‘boss’, marketer enough to understand color and placement to appeal to various markets, but not skilled enough in either area to create applications or envision innovations. Read the rest of this entry »

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Web 2.0 – Hype, Hell or Hope for the Future?

2.0 Traffic Strategies, Websites Reloaded No Comments »

Sometimes I’m cautious about the content in my public posts. I don’t enjoy controversy, but I hate to see the public misled so I’m not about to shut up and play it safe.

This is one of those posts.

Web 2.0, Is it Hype?

I’ve been reading some other writers, bloggers, and marketers articles on the topic of Web 2.0. You’ve probably run across a few of these yourself. I’m talking about the writers who say Web 2.0 isn’t real, it’s all hype, just a joke to get you to spend more money on website creation software and scripts.

“Hello? Is anybody home? What part of the astral plane are you on, man?”

Web 2.0 is real, yes it exists and not only that, it’s stealing your traffic (and likely has been for quite a few months now, insidious and wretched beast!).

Tell me, in the past few years as online users has nearly doubled, if your traffic has doubled and held? No? Not on any of your websites?

Likely not and here’s why…

Web 2.0 has been slowly sneaking in the back door as the new and improved sister. It’s feature-rich and a lot more fun than the text and image sites of yesterday. As business owners we’ve probably looked upon these sites as time-wasters. It doesn’t matter really what you think of or call them – you do need to take notice of them as they are holding your traffic hostage with all their bells and whistles, groovy graphics and personality.

Web 2.0 is not hype. It’s just a new name for a new website flavor.

Web 2.0 is also not hype because the very lifeblood of internet business – traffic statistics – prove that 2.0 is stealing the show in popularity rankings.

Finally Web 2.0 is not hype because even the big offline businesses are taking note. As they do, they build sites to match their market. As a matter of fact just last month I was watching a television commercial for a hair care line and they promoted their interactive 2.0 style site at the end of the commercial. (As soon as I find it again, I’ll post it for you as an example – I just don’t watch much television so the product and matching site have now escaped me.) Read the rest of this entry »

A Revamped Stampede Secret

Websites Reloaded 12 Comments »

Here we are, the third day of 2007 and “What,” I hear you asking, “has happened to The Stampede Secret?”

It’s being reloaded, rewritten, re-energized – with all the Web 2.0 Traffic techniques to keep your websites, blogs and sales pages busy with loads of targeted traffic.

Traffic that will equate to more subscribers, more sales, higher page rank in google and all the other blessings that go along with working on your online business. The same type of finely-tuned, highly targeted traffic I helped you get in 2004-2006 using RSS feeds and blogs!

You have happened upon the site during the official launch phase (January-February 2007) so it will be a few weeks until there’s lots to see, read or learn from, however I am putting my favorite Web 2.0 traffic talks, ebooks and resources behind the Recommended Resources tab above. If you’d like to go off on your own journey as soon as possible learning about 2.0 they’ll take you along a solid path of discovery! If you can wait a week, stop back in at that time.

There will be lots here for you as I’m finally ready to disclose everything I’ve learned, tested and discovered regarding Web 2.0 traffic for 2007!

More coming soon,

Laura Childs

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