If you head over to marketingcharts.com you’ll see Nielsen’s recently released research on the top 10 Social Networking sites.

A few points of interest (for me anyway):

  • MySpace is on the rise for traffic again. Great news for MySpace marketers, (60.1 million visitors in December, up from November’s 57.4 million uniques, and 55.3 million a year earlier). For the record I don’t ‘do’ MySpace but many other internet marketing writers are happy to share their findings on MySpace marketing.
  • Facebook came in at #2 at (22.6 million, up from November’s $22.0 million, which is up 72 percent a year earlier).
  • 2006-2007 Growth: MySpace +9%, Facebook +72%

This was interesting to think about…

While Google is #1 in web brands, Yahoo remains #2 with 113.2 million unique visitors in December. Nothing new right? But catch this: Time per person on Yahoo properties vs. Google properties: 3 hours and 5 minutes vs. 1 hour and 10 minutes.*

You’ll find more stats and research on Web 2.0 properties at the link above.

Chat soon,


* A brand is defined by Nielsen as a consolidation of multiple domains and URLs that has a consistent collection of branded content.