It’s Saturday evening as I write this to you – just 12 hours+- before folks around the world herald in the New Year with goals and hopes for 2007…

And even though I’m loathe to bother you on a weekend or during such a special holiday season, I did want to talk to you a bit more about Web 2.0 and how you can benefit from the changes that are upon us.

TRAFFIC! The lifeblood of any online business.

Web 2.0 has already started changing the face of website traffic – where your visitors come from, and whether they’ll be spending, subscribing, or simply leaving your site in boredom (we’ll get to the ‘hold them there’ techniques another day).

Last week I disclosed to you one of my earlier Web 2.0 traffic techniques (if you missed it, see Web 2.0 traffic technique).

Then I sent you in the direction of a group of respected marketers who are teaching us to use 2.0 sites to send oodles of visitors to your existing site(s).

The audio and transcript is still free if you want to check it out again – see Harnessing Web 2.0 sites for Targeted Traffic.

BUT…

What’s missing here is an in-depth and thorough explanation of Web 2.0 – with an explanation of why it’s taking over the internet.

I CANNOT stress this enough. Read the rest of this entry »

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