When we launched The Stampede Secret in 2004 and I started to consult with clients on their site’s RSS Feeds, I was shocked at the number of website owners who were happy to spend $97 on an ebook, but who had never done any basic search engine optimization on their websites – namely keyword research and creating a strategy based on those findings!

It’s been one of my pet peeves for years, as far back as 2000, when one of my clients asked me to optimize his site for a term that no one ever typed into the search engines. I told him there was little sense in me performing the work since no one ever searched for that term and provided him with a list of viable options. But he wouldn’t budge. He wanted to come up #1 for the most obscure keyword phrase, so I fired him. (Have you ever fired a client? It’s a very enlightening stance, “I won’t take your money anymore because the work you want me to do is futile.”

Shortly after I fired all my $/hour clients and started out on my own and never looked back. The money’s been rolling in ever since at a much higher rate, and I’m never tied to my work. I do still work a lot, but it’s ‘my’ work, on my terms and the time I invest in other website owners are humanitarian reasons – never at a billable rate.

But I’ve side-tracked here…

Today is about the very basics of a search engine strategy.

If you don’t know these, then you won’t be going very far with your website.

Keywords, tags, phrases – are used in all marketing whether you’re paying for clicks, soliciting higher ranks on the search engines, or performing some very creative marketing on video, network, or bookmarking sites. Once you have these basics down, the world is your oyster.

I once read a series of blog posts from a highly respected, website traffic expert. He was optimizing her site for a three word keyphrase. I wondered why on earth he was after that particular phrase and performed some preliminary research of the term. Guess what? No one was looking for that phrase either!

He did make it to #1 in the king of the search engines (google), but so what? No one was ever going to land on that search page in google!

Be very careful who you take advice from. For all intents and purposes, the writer above seemed on target. Hooray #1!

Who would know that all his time and trouble was a complete waste of time? Who would know not to follow those strategies?

I’m hoping that you will know, now that you’re investing some serious time into your online marketing training. Read the rest of this entry »