SEO, Social Media and Mobile Marketing

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Even though SEO is always changing and evolving, there are some time tested strategies that work now and probably always will. However, it is still critical that you keep up with the latest methods that are working, or at least hire someone knowledgeable enough to do it for you. Here are some SEO tips to try in your business.

First, you have to learn how to target keywords that are actually within your reach. If you are an accountant, it would be almost impossible to rank in Google for “accounting”. But, on the other hand, you may be able to rank for “Atlanta accountant” with the right SEO tricks up your sleeve. Ranking for lots of “little” keywords may be a lot better in the long run than obsessing over a huge one.

You have to focus on your onpage SEO efforts. What does this mean? Basically, you need to have the right keywords in the right places on your website. You need to use tags, a certain keyword density, captions, meta descriptions and other things to get your site to rank and keep it there.

Another point to remember is that you must be consistent with your social media efforts. Spend some time each day interacting with your followers and fans. Build rapport and relationships as they will serve you well for years to come. Read the rest of this entry »

6 Social Media Savvy Marketing Tips

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Everyone knows that social media marketing is a great way to explode your marketing efforts. Since social media sites are free and reach a huge audience, there is no reason not to use them. Talk about being cost effective!

The first thing you have to do is set up accounts on several social media networks. For instance, you may want a Facebook page, Twitter profile, LinkedIn profile and YouTube channel. Of course, there are other networks coming on board all the time, so join as many as needed.

The most important part of using social media is updating your status and information on a regular basis. Don’t just update once a week because “you have to”. Instead, make it a part of your daily routine. You don’t need to spend hours doing it (because you won’t get your other work done)! Instead, allot a certain amount of time everyday and get it done. Read the rest of this entry »

It Takes Work To Own A Successful Blog – Or Does It?

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If you intend to have a successful blog that actually makes you money then you have to have a game plan. That game plan needs to follow some steps so that you can engage your target audience and find the right affiliate programs for your needs. You need to know where to promote your blog and how to get back links to your blog so you can make some sales. And it always boils down to money for those that are serious about blogging. They want to get their blog out there as quickly as possible and make it profitable right from the get-go.

There are more than a few blogs online that consistently attract thousands of visitors each day. Yes, most are celebrity blogs in which the writer really has no interest in gaining any monetary compensation. Most are just looking for more fans. But there are some, Read the rest of this entry »

What’s Your Social Capital?

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Here’s a personal story for people who stop in here and who aren’t already my friend on Facebook…

I recently made a business contact whom I have a lot of respect for. She’s a marketing maverick who has been in the business 30 years or more. In fact at times our lives have run parallel – right down to the city of Toronto, promotions on Nathan Phillips Square and a bout in teaching.

Although I’m certain she’s brilliant in the local, face to face networking world, online she has no experience. She asked for my assistance with some personal branding and marketing online. Now she didn’t ‘call’ it that – in fact what she did call it was “I need 1,000 Facebook friends to win a challenge with my teenage son.”

“What’s Your Social Capital,” I politely asked.

Not a lot of business people have considered this when it comes to Web 2.0 so I’ll try to provide examples as an explanation.

If you are a celebrity, have written a book, have a secret to share, are selling something uniquely yours, offer a limited service or have any other value to the masses – you have automatic clout. Social Capital.

Without social capital – and the need to get 1,000 Facebook friends in a matter of days – you’ll have to sit at your keyboard, requesting friends from all of your existing friend’s list and hoping that they accept.

Don’t have that kind of time? You’ll have to fake the social capital then. By faking it I don’t mean lying or making yourself out to be something better than you are. But you will need to give people a reason to want to be your friend. This is very hard to pull off when you’re new to Facebook or new to marketing online unless you can find your tribe quickly and easily.

“Find Your Tribe?”

If you can find your tribe, or like minds, on any social networking website, you will quickly make friends and grow a list of contacts. As an example I have a fan page (but it also could have been a group) for a topic that I love and thousands of other North Americans enjoy. Currently just under 1,000 people are fans of that page even though I only wrote about 5 posts and added about 10 personal photos to. These people are my tribe and I didn’t have to hunt for them, they found me. Furthermore, as I am considered an expert on the topic in this tribe I have social capital. Social capital that, if I asked for it, would result in over 70% of that tribe become my personal friends.

Is all of this Social Networking starting to make sense yet?

If not, don’t sweat it. You’ll understand social capital and finding your tribe once you have taken your offline marketing skills into the online world. In the meantime, if you need to make a lot of friends fast, fake that social capital! This is newbie online marketing that anyone can do. All the techniques that apply to building an email list can grow that friend’s list exponentially, daily. How’s it done? A bribery of sorts. Create a free report or ebook of proprietary information to give away for the honor of being your friend (or signing up for your list). Hold a contest. Give, to get.

Let me know how it goes,

Laura Childs

Document Sharing (Web 2.0)

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Hand in hand with the popularity of Web 2.0 sites (based on sharing, interacting, etc.) comes the ability to give content away on third party sites in the form of documents.

Essentially this is a lot like creating Squidoo or HubPages without all the revenue sharing and links distracting your potential prospects.

Within your documents you would place links to your own website (internal and home pages) where the content is related. Yes these are for your potential customers to follow but they are also for the search engine spiders to follow. (If you don’t know the value of one-way backlinks, do a quick search on google to understand this vital part of search engine optimization (SEO).

The news has been out for quite a while about a few of these document sharing sites and the power they possess in the search engines, but with all the new research I’ve been doing lately I thought it would be wise to (a) share these with you, and (b) keep the list on my own site so I can locate it easily later when I roll out this part of my next Web 2.0 marketing strategy.

  1. scribd.com
  2. 4shared.com
  3. docstoc.com
  4. wepapers.com

What you should be doing…

  1. Using decent private label rights or your own articles or ebooks, upload your documents for document sharing to each site. Link to your home page or internal pages within the document.
  2. If the potential exists to create a profile page or socialize on the site, do so, adding your url, bio or link where ever appropriate.
  3. Promote your new promoters! Promote these document pages using whichever tools you have. In some cases you’ll see an autotweet, in others an RSS Feed, and so on. Tweet your pages, submit your feed, ping the top services – whichever promotion methods you are comfortable with or know how to do.

Above all have fun and try something new every day to get your business to the top!

Why is Social Networking Important?

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“My social marketing is driving me nuts! I’m not growing my business…just hob-knobbing, and dropping virtual busiess cards, and chatting people up all day!”

“What is social networking and why is it important, then?”

Actually, the question I really want to answer is: “Why Is Social Networking – Across Multiple Platforms – Important to Internet Marketers or Online Business Owners?”

And this is the answer…

For any online business or affiliate marketer the biggest component to your marketing plan since 2006 should be (have been and continue to be) social networking. If you aren’t doing it, and doing it well, you’ve got a tough row to hoe to make it as an online entrepreneur. However, if you have ‘made it’ and survived this far without social marketing, I’ll bet dollars to doughnuts (honestly, I don’t know what’s up with me and the idiotic idioms today), you’ve been missing out on some huge profits.

Let’s fix that. Your marketing, that is.

Smart social networking involves using the Web 2.0 tools that are available to you, to your best advantage. You can’t use only one type of social media or one social networking site and expect to get stellar results.

You don’t have to use each and every one – in fact you can’t anyway – but you do need to choose those that will help you promote your brand and your business to your target market.integratesocialmarketing

That’s the first question – Who Is Your Target Market? (You have to answer that one yourself, after all, it is your business!)

The next variable is who you are, as a marketer or business owner. Each and every successful online entrepreneur has similar, but different approaches to social networking, but each smart one will create a multi-pronged approach that builds their brand and creates a web presence that thrives and grows.

Now if you’re already well engaged in social marketing, at this point you’re likely going crazy. Just like me.

That ‘craziness’ is how the initial conversation started. First problem is that I’ve got my fingers in too many markets and I’ve got to keep my personality focused on every sector I market to. For every target market I’ve got multiple social bookmarking campaigns, video site profiles, network comments, blogs I visit, tweets I make. Even if you’re in just one market this could drive you to distraction and make you consider the classified want ads – when days were simpler and we all came home with a fat paycheck every week.

Last year I found my answer and, believe it or not, it lay nestled in another Web 2.0 property.

FriendFeed.

If you need to pull your marketing together under one roof (instead of 30+ profiles and sites to visit every few days) I suggest taking a good long look at FriendFeed. You still keep all your accounts at bookmarking sites, networking sites, twitter and so on, but you can manage and watch it all so much easier from one starting point per day.

And with all your extra time, you can get back to ‘growing’ your business, not just marketing it.

To read more about my troubles with too many personas and markets and accounts – and discover why I wrote a 30+ page ebook on FriendFeed – click here: “Master Your Social Marketing Campaigns with FriendFeed”

Video Social

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NOTE: I have not, to date, used Seesmic but only because I have not needed to yet, for the markets I am in. However, as my target markets become more sophisticated and my competition in the last few years have stepped as ‘up to the plate’ as I have, it is time to add video to my marketing mix. This write up are my observation only, not experience.


The world of Web 2.0 is ever expanding, just like the universe, and one of the rising stars in Web 2.0 is a site called Seesmic.

Maybe you’ve heard of it, maybe not…yet. In a very short time, this new social media site has added a new kind of video element to the world of social networking.seesmic

Seesmic, which was founded in September 2007 by French entrepreneur Loic Le Meur, provides people like you and I with an innovative way to connect with others online via video.

People can see and hear each other and share experiences, ideas, information, even a friendly joke through their webcams or mobile phones. This is a way to join in to a communication community that is alive, moving and growing – the perfect atmosphere for motivated marketers. Read the rest of this entry »

Catching Up With Laura and Web 2.0

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It’s been a long time coming, but there really hasn’t been a whole lot interesting to tell you about up until now.

This is a long post, but worth the read so if you’re rushed or just want to get to the goods, skip down to #3 because that could make a huge difference to your bottom line…

1. Rebuilding Lives (After the Fire)
2. Amen to A Thriving Internet Economy!
3. Automation and Web 2.0 (The Good, Bad, and the Ugly)
Read the rest of this entry »


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