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This is not a sales letter, so set aside your fear that you're about to be pitched to for a high priced info product or monthly subscription. Yes, in 2004 when I launched this website it sold an ebook on website traffic with a few helpful scripts running in the member's area. I also frequently updated my customers on ground-breaking traffic strategies as Web 2.0 emerged and evolved as the fore-runner for higher search engine rankings and website traffic. But my mission for the site has changed since then... Back then, so few people believed that the web was changing and that website customers, subscribers and visitors would come from any other location than the search engines. In fact it was 2005 that I was quoted as saying: "Website traffic is changing due to the increased user interest in Web 2.0 - (social and interactive web properties)." Even though I had ample research and statistics to back that statement, it sparked a lot of controversy in the Internet Marketing community. Some marketers told me I was crazy, others stated that Web 2.0 didn't exist. By many I was accused of creating marketing hype just to sell a product. Good grief! I actually just wanted to help other entrepreneurs gain the website visitors they needed. Yes I was selling information on the state of website traffic to come, but at $27 I certainly wasn't doing it to separate honest people from their money or grow rich on other people's hardships. All I could say in 2005 was "wait and see." Today I still enjoy all the traffic I need and to the accusing or disbelieving marketers from the past, all I have to say now is: "So, how do you like me now?" (I won't even attempt to hide that I can be an unforgiving bitch when it comes to business and my reputation.) I Stopped Teaching Others How to Get TrafficI will be honest with you - I took the negativity personally. In fact I stepped right out of the traffic information circuit and refused to be anyone's trainer or guru. I didn't like the company of my peers (there are some irresponsible scoundrels in this business), I didn't like the non-believers, and I didn't like being accountable to desperate customers looking for a quick fix. Since I didn't need the income from this site, I just walked away and focused on my internet business, building traffic using Web 2.0 techniques that I knew worked.
Still Don't Believe in Web 2.0?Let me tell you that in early 2005 I didn't understand it either. I had been a master at getting free website traffic for years and still held many coveted #1 spots in Google and Yahoo. But even with those top search engine spots, the traffic had slowed to a fraction of it's former glory. So I began to write and share. I posted those Web 2.0 traffic sources on my general internet marketing blog. Before I knew it, well, everyone was talking about capitalizing on the Web 2.0 craze for traffic! I'm sure it was just a matter of timing - after all the internet has been logging citations of Web 2.0 for years. 9 million results were listed on Google alone back in 2005. This stuff isn't new - I don't care who tells you it is. What is new, and changing all the time, are the Web 2.0 traffic sites that are serving up the traffic to online businesses in record numbers. What is also new, are the strategies that are most effective when marketing or pitching your wares on those sites. And if you have the time to learn it and the intelligence to strategize you will get the traffic your business needs and deserves. I can't say this often enough...you need to stop buying and trying without thinking. Success is a result of quiet and careful contemplation followed by action. (Think strategically.) And by all means, steer clear of the scoundrels in this business. The Scoundrels Sucking People In...Take note, the 'experts' in this industry are very good at what they do - in fact I heard one of the most respected Web 2.0 authorities publicly state on an audio that "we (marketers) are not bound to any moral or ethical codes..." and yet hundreds of people flock to his site daily, thousands forked over every month to his products and services. The thought of that just makes me sick to my stomach. Let's get back to talking about traffic. Web 2.0 TrafficTraffic that is highly targeted to your market. "The magic of targeted traffic is all in the strategy, not in the..." Grunt work. That's what many traffic ebooks and courses today have you doing. Grunt work that the big dogs instructed their freelancer to write about, perhaps test and track - then again, perhaps not. What if you knew how to get website visitors without working like a monkey? What if you knew a smarter way to double your traffic by defining, then employing, an actual strategy? A strategy that no one else seems to want to share...a strategy that works in the new Web 2.0 world! It's not geek-power, it's not even hour-power, (and it sure as heck isn't spamming!), it's simply a matter of putting your brain to use once you learn strategy. And it should double your traffic, month after month if you keep working it, with no more than a few hours of your time. Look: if you want to flood your website with eager readers and buyers, if you want higher search engine ranking without much extra work (yes I did forget to mention that added benefit), if you want to double, triple or more, your targeted traffic then remember this word. Strategy. Not Grunt Work. Strategy. Smart business ownership. No more chasing rainbows or falling for the newest pitch. This is something that very few marketers teach - heck I'm not even sure all that many even think about it, let alone how to employ it to make money ethically. As you’ll see, I am about to set new standards in online business and change the way you think about your business forever. Because no one else is talking about this stuff in a manner that makes sense to your business - unless you're in the same business they are. Yet it is the very core of all you do for your online business - from targeted traffic, to sales, to subscribers. Think about it, most of them are telling you to head over and spam MySpace, then go 'digg' your articles, then set up multiple free accounts over here, and oh yes, you must buy this software to automate the entire process...and, and... Ugh. No matter how you slice it, it's grunt work. It's hours of your life. How do I know? I've read many of them, tested a pile of them, and paid for more than the average person. I have to, it's my business and since I have so many sites in so many niches, I need to stay on top of the game for too many markets. And, after all these years, I'm still not convinced that any of the advice or software works in spades for all markets. Remember that you need to know what is right for you, your business, and your target market. Not what your fellow entrepreneur is doing in their market. I'd love to see you 'market smart' not blindly follow. Over the next few days I'll be creating links in the sidebar that will help you learn, strategize and market smartly with Web 2.0 - I do hope they help you to realize your business goals. Truly,
Laura Childs
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